If you want to improve your search engine optimization (SEO) skills, knowing how to properly use Google Analytics is essential.
Google Analytics can help you identify ways to rank higher in search engine results, as well as avoid common SEO mistakes many business owners make.
In this article, we will share 4 ways you can use Google Analytics to improve your site’s SEO now.
What is Google Analytics?
Google Analytics is a web analytics service offered by Google.
It tracks and reports website traffic data, including visitor demographics and behavior patterns.
You can start tracking your website data by going to the Admin panel of your Google Analytics account and selecting the “Create Property” option.
You can also use a plugin like MonsterInsights to view Google Analytics data while inside your WordPress dashboard.
How to Use Google Analytics to Improve SEO: 4 Ways
1. Analyze demographic and psychographic visitor data.
Google Analytics offers plenty of demographic and psychographic data that you can use to get to know your audience.
For example, it can help can identify which type of customer has the highest conversion rate, or brings in the most revenue.
Once you’ve identified them, you can create content that’s designed to attract and convert this type of visitor, as well as target that group in your marketing campaigns to get even more traffic and conversions.
2. Take advantage of Google AMP tracking.
Google’s accelerated mobile pages (AMP) technology allows you to create websites that load almost instantly on mobile devices.
Google AMP pages are marked with a lightning symbol, indicating to users that, by clicking on it, they will experience a faster, more streamlined version of the webpage.
This leads to more clicks and better user experience, both of which factor into your site’s SEO ranking.
3. Track your organic keywords with Google Search Console.
Google Search Console allows you to monitor your site’s presence in Google search results.
If you want to view your Search Console data in Google Analytics, you will need to connect them beforehand.
When you’ve done that, you can track and analyze your organic keywords by clicking the “View Full Queries Report” in your Google Analytics account.
This report will give you useful SEO insights, including what search terms users type in to find your page. It also lets you know the relevancy of your page to those queries.
4. Track your backlinks.
High-quality backlinks are incredibly important for your site’s SEO ranking.
Google Analytics can help you analyze the quality of your backlinks, as well as determine what types of sites usually link to your content.
After that, you can design an outreach plan and contact similar sites to come up with a cross-promotional campaign that would help both of your rankings.
How Handmade SEO Can Help
Are you taking advantage of the full potential of Google Analytics? And is the rest of your website fully optimized for SEO?
Check out our FREE Digital Marketing Assessment to find out!
It includes a complete SEO audit of your website that will show you exactly how you can improve your website’s ranking in Google and convert more visitors into buyers.
Did we mention it’s completely free?