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Content Re-purposing

Problems & Opportunities

Client had high value content which was under performing.

Technical SEO issues and user experience issues were reducing search engine value.

Solutions

(1) Technical SEO Audit – Carefully identify and rectify SEO issues on both the domain and page level.

(2)  Content Audit – Identify high value content which is not performing as it should.

(3) Re-purposing – Optimize content to increase value to visitors and at the same time increase visibility with search engines.

Result

After fixing only 13% of the available pages, we’ve already seen an average improvement of 75 high value sessions1 per month to this section. Over the 4-month period since implementation, this section has grown over 600%.

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