Problem & Opportunity
How can a new website which is less than 1 year old introduce new services to maximize relevant search engine traffic?
What kind of internal linking, content structure, and external links from trusted sources will help them build trust and authority for these new services?
(1) Keyword Map – We developed a keyword map for Polo & Tweed’s new service which outlined our target keywords per page.
(2) Content Strategy – We thoroughly researched successful content within the industry and developed a strategy to produce new content.
(3) On-page Optimization – As content was produced by the client we optimized each page to ensure visibility to search engines.
(4) Conversion Tracking – We setup our monthly reporting to track KPIs such as sessions and submissions.
(5) Analysis – We continually analyze the performance of our content to further improve our strategy moving forward.
Through optimization and content bolstering we were able to garner first page rankings for 7 of our 11 target keywords in the first two months (3 of our keywords are on the second page).