Problem & Opportunities
Search engines had a difficult time understanding what this site was about because the content and meta data did not adequately represent our keywords. Content can be expanded to increase quality score, and links from key experts can be developed to increase authority and trust scores.
(1) Keyword Map – Our first step was to research and define the most opportunistic terms to focus on for each page.
(2) On-page Optimization – We optimized page meta data and copy to align with our focus keywords and search engine best practices.
(3) Analysis – After search engines update our client’s positions, we analyze each page’s performance and make necessary adjustments to further improve results.
- Optimized pages improved organic sessions by 30%
- Keyword research revealed new terms to target and set the stage for monthly SEO action plan