There are several ways to drive visitors to your site. Two of the main ways are spending for Adwords and spending for Content marketing. Spending on Advertising is a fast way to increase your traffic, but do you just want more visitors, or are you looking to keep the repeat visitors and increase conversions as well? This article will give you 10 content marketing benefits that will bring out the best in your company.
Benefit #1: Trust and use your own content
Simply put, the more time spent creating your own, the more content marketing will become on your site. Good content contains your own thinking, perceptive opinions; and your personality will give customers a clearer understanding about your brand, interest them into staying longer on your site and ultimately keeping them coming back for more quality content. As the result, your search traffic will increase, customers will trust your site more, sales figure will grow and the conversion rates will be heightened.
Benefit #2: Boost search engine visibility
The second benefit of content marketing is boosting search engine visibility. To have your content found on search engine, your content has to be crawled and indexed by Google. However, more pages does not equal more search traffic. Quality repleted with long-tail keywords that searched with a high volume content will give you a chance to rank among the first page of the search results.
Benefit #3: Build domain authority
Having a lot of content doesn’t mean having high domain authority. But having high quality content does. By sharing important industry-related information, it shows that you are an expert of your industry. Your site will be and used as resources on other websites. As the result, your domain authority will go up. A higher domain authority leads to higher search rankings, so the more high-quality content you have, the more organic search visibility you’ll stand to gain in all areas of your site.
Benefit #4: More referral traffic
There are many different types of traffics that come from various sources. One such potential source is as a direct link on other websites, as known as referrals. To get this kind of traffic, guest blogging is highly recommended. This will boost your site’s “natural links” popularity, especially when you get linked by an authoritative site with high traffic. Their traffic potentially becomes your traffic.
Benefit #5: More social traffic following you
Social media is a game changer for marketing strategy. One post: shared by millions of users through Facebook or Twitter archives more than any amount of money you can throw at advertisement.
Benefit #6: Improve conversion rates
Regarded as the first priority, your content has to be engaging to the readers. Information is value. The right information help solve readers’ problems. There is just one important thing you should keep in mind: be considerate, don’t turn your content into an advertisement.
Benefit #7: Improve brand reputation
Social media sharing does a lot of work for you in building brand reputation. People share what they believe is trustworthy. As the number of shares increase, so does your reputation. Especially, when people found your content on their social news feeds, they’ll see you as a more trustworthy, established thought leader in the industry.
Benefit #8: Connect with your customers/readers
Content marketing is all about a conversation with your audience. A greater brand reputation will lead to an increase in number of audience, but a great content will get you more loyal customers. When they read a well-written blog post, it feels like they are a part of the story. As Doug Kessler, co-founder Velocity Partners claimed “Traditional marketing talks at people. Content marketing talks with them.”
Benefit #9: Useful for everybody
Content marketing is adaptable: no matter how small, technical or “unsexy” you think your industry is, somebody out there needs your service. And the more visible you make yourself, the more likely it is they will find you.
Benefit #10: Low cost, high return
Compare with other forms of marketing, content marketing can prove to be more cost effective in delivering the results you want. One of the most important elements of the successful long term strategy is simply patience. The results will not come right away. Content marketing strategies often take months – sometime up to a year – to fully implement and show result. Yet once the groundwork is laid, growth becomes exponential.
Your benefits are waiting
Now you know that content marketing is inexpensive, safe, available for anyone in any industry and beneficial in many different areas. I believe strongly in the value of content marketing to support your business. There are so many ways it can bring you benefits, from aligning with your buyers’ needs to driving specific business metrics. Because “What you do after you create your content is what truly counts.”