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SEO Marketing: Definition & Why Your Business Needs It

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A Man Writing Content on Board | Handmade SEOHave you ever wondered how businesses get that top spot in search engine rankings?

The answer is simple: they are laser-focused on their SEO.

You should be, too.

But what does the term “SEO” really mean? And how can you use it to improve your website rankings?

This article aims to demystify the SEO process and show you how optimizing your business website for search engines can help you grow your traffic (and your revenue) faster.

What is SEO, Anyway?

SEO, or search engine optimization, refers to the process of using a number of different strategies and tactics to help your website rank higher in search results. If implemented correctly, it has the potential to drive thousands of new visitors to your site every month.

However, keep in mind that SEO is not a get-rich-quick scheme.

Filling your website with keywords and tricking search engines into showing visitors your website won’t get you very far. In fact, these tactics fall under the umbrella of Black Hat SEO and might get your site banned from search engines completely.

Good, sustainable SEO (otherwise known as White Hat SEO) is centered around creating valuable content that positions you as the most trusted resource in your field. Beyond that, SEO specialists use strategies like keyword mapping, website architecture optimization, and link building to get that content in front of as many potential buyers as possible.

Why Does My Business Need SEO?

SEO should be a top priority for any business with an online presence.

1. Improved ROI

The people who stumble upon your site while searching Google are already looking for a solution. That means it will be easier to convert them into leads and get them to purchase your product. You won’t even have to spend a single dollar on advertising.

2. Increased brand visibility

People trust Google. If you can snag the top spot for your offering in Google’s search results, you will be well on your way to becoming THE authority in your field.

3. Low-cost results (that don’t go away)

With paid advertising, you need to keep spending marketing dollars to see results every month. On the other hand, SEO requires a relatively small upfront investment which will keep traffic and leads coming your way even if you don’t actively market yourself.

Can I Do SEO Myself?

Yes and no.

It is possible to learn the basics of SEO on your own. We have a great step-by-step guide to SEO techniques here if you’d like to check that out.

However, if you want to see a faster increase in traffic and revenue (and avoid accidentally breaking one of Google’s SEO rules), bringing in a professional SEO team is probably your best bet.

Here at Handmade SEO, we think like business owners first, and marketers second. Our first priority is developing an ROI strategy while building an SEO foundation that lasts forever.

If you’d like to see what we can do for YOUR business, just get in touch.

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