Are your competitors ranking higher in Google’s search results than you? Could you use a little SEO boost to get those leads flowing in again?
Well, content marketing might just be what you are looking for.
Why SEO and Content Marketing Should Work Together
First, let’s define our terms.
SEO, or Search Engine Optimization, refers to the process of using a number of different strategies to get your website to rank higher in search results (and therefore bring more traffic and leads to your site).
On the other hand, content marketing is all about creating and sharing valuable online content to attract your audience’s attention and, ultimately, turn them into paying customers.
In recent years Google’s search engine algorithms have evolved to prioritize user experience over other factors. And the content on your website is a huge part of that experience.
That’s why creating and sharing relevant, valuable content helps you get on Google’s good side. AND guide your audience through your sales funnel at the same time. It’s a win-win!
3 Ways Using Content Marketing Helps Your SEO
1. More keyword opportunities
Figuring out which keywords people are searching for is an integral part of any SEO strategy. And then let content marketing help you take it to the next level.
If you regularly publish new content on your site, there are more opportunities for you to include relevant keywords in it.
Instead of having, let’s say, the phrase “web designer in Oklahoma”, on your About Page, you can also include it in blog posts, articles and other content you publish on your site.
2. Higher rankings
Google’s algorithms reward substantial, high-quality content. That’s why tutorials, how-to guides and other types of detailed, informative content often end up on the first page of Google’s search results.
Plus, if you can manage to come up with unique, never-been-done-before content ideas, it will help you snag the top spot for new keywords, reach new audiences and become an authority figure in your niche.
3. Improved user experience
Google has become more and more UX focused over the years, and it is reflected in their search engine algorithms.
One of the aspects they take into account when determining your ranking is your site’s bounce rate (the percentage of people who leave your site after only viewing one page).
If your website has a high bounce rate, Google will assume there’s something wrong with it, and won’t rank it as highly as it could have (even if you have nailed every other SEO strategy out there).
Therefore, having valuable, high-quality content on your site will help you keep your visitors engaged and reduce bounce rate.
That doesn’t just mean blog posts, either. A dedicated “Start Here” page full of relevant information can do a lot for your bounce rate as well!
Why work with Handmade SEO?
SEO isn’t just about growing traffic. It’s about growing your business.
Here at Handmade, we look at each project from the perspective of the business owner and help you develop content that positions you as the most trusted source in your niche.