Building a buzz around your brand is not easy.
However, since people are much more likely to buy from brands they recognize and trust, increasing brand awareness has become a top priority for marketers in 2018.
If you are one of them, you might want to look into how content marketing can help you increase brand awareness (without spending thousands of dollars on paid advertising).
The Link Between Content Marketing And Brand Awareness
Brand awareness is not just about having a recognizable brand name or logo.
It’s about people recognizing the qualities that make your brand unique. It helps you stand out from the crowd, gain your customers’ trust and solidify your position in the industry.
Regularly publishing relevant, helpful content on your website or blog is a great way to get noticed by potential customers. You can also use this content to communicate your brand values and position yourself as a trusted source of information in your industry.
How To Use Content Marketing To Increase Brand Awareness
Step 1: Understand your audience
Understanding exactly who your target audience is will help you create content that’s tailor-made for their specific needs. Make sure to research who they are, where they hang out online and what types of content they like to consume.
When you understand who your target customer is, your content will be more effective. Customers will feel like you’re talking specifically to them, not the rest of the world.
Step 2: Create a content strategy
To create brand awareness and trust, you are going to want to connect with your customers on a personal level.
When creating your content strategy, think about incorporating content that shows them who you are as a brand, instead of just promoting your products or services.
Then, choose the channels that fit your target audience (blog posts, videos, webinars, etc.), create a posting schedule and start creating!
Step 3: Start a company blog
If you don’t already have a company blog on your website, start one.
To facilitate brand awareness, think about producing content that has a unique angle or answers customer questions in a more comprehensive way than the content that’s already out there.
This way, you will be able to distinguish yourself from the rest of the crowd and position yourself as an innovate industry leader.
Step 4: Interact with your audience
Social media is a great place to promote your content to keep it in front of potential customers’ eyes.
Besides, you can send out email newsletters in which you link to your most recent content. Encourage readers to hit “Reply” to your email to increase interaction.
Step 5: Analyze your results
Analyzing your progress will let you figure out which strategies are working for your brand and which ones are not.
Use a tool like Google Analytics to see which pieces of content are bringing you the most traffic and leads. Then use that information to create a data-driven marketing strategy that blows your competition out of the water!
Content marketing is a great tool for building brand awareness, but where do you start?
Here at Handmade SEO, we don’t just grow traffic. We develop and execute a content strategy that helps you increase brand awareness and positions you as the most trusted source in your industry.
Get started now with our Free Digital Marketing Assessment!