Attracting and enticing more customers through content marketing has become a priority for many businesses.
Because content marketing is about so much more than just driving traffic to your website.
By sharing valuable, high-quality content online, you can:
- attract more qualified leads
- build customer relationships
- gently guide your prospects towards the “buy” button
If you would like to learn more about enticing customers through content marketing, keep reading!
5 Ways Of Enticing Customers Through Content Marketing
1. Build brand awareness to engage with your target audience
There are thousands (even millions!) of customers out there who are a perfect fit for your products or services.
The only problem?
They haven’t had a chance to learn about your brand yet.
Getting on their radar can be tough, but content marketing can help you fix that.
By creating relevant, useful content that answers the questions and concerns of your target audience, you can build brand awareness. It will let you engage with more and more members of your target audience as time goes on.
In addition to that, engaging your target audience through content marketing will make it easier for you to turn them into paying customers.
Since these people found your business by , they are probably already looking for the which your business provides. What is more, your website content can help them feel emotionally connected to you and your brand.
2. Educate your customers with quality content
Customers don’t always know exactly what they need, which makes the road to a sale a little longer than we would like it to be.
However, it gives you an opportunity to educate them and show them that you understand where they are coming from.
If you provide valuable, educational content, outlines the challenges your customer is facing while simultaneously being entertaining and fun to read. This shows customers that your business is equipped to deal with these challenges and make their life a hundred times better in the process.
You should develop content around your customers’ biggest pain points to help them understand what they are dealing with and gently lead them to the perfect solution.
3. Become an authority in your niche
Creating content around common questions or struggles in your niche shows your customers you are the real deal.
It helps position you as a credible, trusted source of information and the go-to person for advice and services in your industry.
In business, perception is everything.
If your customers perceive you as knowledgeable and trustworthy, they will feel more at ease trusting you when it comes
They will also feel more comfortable recommending your products and services to their friends and acquaintances, which means even more business coming your way!
But the best part?
Once you create enough high-quality content in your niche, your SEO ranking will improve drastically. There will be plenty of qualified leads coming your way through organic search traffic without you spending a single dollar on paid advertising.
4. More content means more touchpoints
If all you have on your website is a simple About page and a contact form, potential customers will not have many reasons to stick around.
They will probably leave your website and explore a competitor’s site that’s full of useful content like tips and tricks for solving their problems.
We don’t want that.
We want to entice your customers to stick around on your site for longer, and content marketing is a great way to do that.
Remember, content marketing does not end when the prospect leaves your site, either.
Chances are, you are going to need to keep reminding them that your business exists before they make a purchase. Make sure to get them on your email list and send more free, valuable content their way regularly.
5. Move your customers through the buyer’s journey quickly
Content marketing drives conversions.
Actually, if executed well, it drives 6x the amount of conversions traditional marketing strategies do.
Why? Because instead of leaving all the and research to your prospect, you can use content marketing to lead them through the buyer’s journey quickly and efficiently.
Instead of letting your potential customers roam around your website freely, you can strategically use content marketing to gently guide them to where you want them to go (the “buy” button).
From writing a blog post about the biggest pain point of your target customer to creating in-depth guides that help them solve their problem (with your product CTA at the end), content marketing offers endless possibilities of enticing your customer to take the next step in the buyer’s journey.
How Handmade SEO Can Help
Here at Handmade SEO, we don’t just grow traffic.
We use our content marketing chops to help you become an authority in your niche, attract your target audience and turn them into paying customers.
Enticing customers through content marketing does not have to be a difficult process. We can help!