Do you know which digital marketing channels were the most effective in 2018?
With so many options available, it can be difficult to decide where to focus your energy and resources.
To help you choose the most effective digital marketing channels for your business, we have compiled a list of our top seven choices.
Top 7 Most Effective Digital Marketing Channels in 2018
1.Your website
Your website is your best salesperson. It was also the most effective digital marketing channel for small and medium businesses (SMBs) in 2017.
Your website helps attract new customers and engage with existing ones, even when you are sleeping. It’s an absolute must-have for any business owner!
2. Email Marketing
Email is your second best bet when it comes to choosing the right digital marketing channel. It has been shown to be an effective marketing channel for 54% of SMBs.
Why? Because it is a very cost-effective way of engaging directly with your audience on an ongoing basis.
3. Social Media Marketing
When you have your website and email marketing set up, focus on social media marketing next. It closely follows email with a 51% success rate.
Social media is a great way to generate brand awareness organically (as opposed to using paid advertising).
It also gives your audience a way to connect and engage with your brand directly. This can be helpful when it comes building trust with your customer base.
4. Organic SEO
While having a business website is great, it won’t do you much good if no one finds it.
Organic search is a great way to generate traffic and leads – it works for 30% of SMBs! Plus, if you do a good job optimizing your website for search engines once, it can pay off. You will only have to deal with minimal upkeep costs in the future.
5. Pay Per Click Advertising
If your organic SEO is not up to par yet, pay per click advertising might be a good short-term solution, as 27% of SMBs have said it works for them.
Pay per click advertising can be employed very quickly to generate traffic and cash flow in a pinch. It is also very targeted and easy to track, which means more ROI data for your business!
6. Mobile Marketing
With the increased use of smartphones, it is no surprise that 36% of SMBs find mobile marketing works for them. Since so much searching (and buying!) happens online, a great mobile experience is pretty much non-negotiable.
7. Display Advertising
Compared to the other strategies outlined above, display advertising has a relatively low success rate of only 19%. However, it is very targeted and flexible, and, similarly to pay-per-click advertising, has the potential to quickly increase brand awareness.
With so many other options out there, display advertising is probably not the best use of your marketing budget in the long run. However, if you have the resources for it, it can help you generate some quick traffic when you need it!
How Handmade SEO Can Help
Here at Handmade SEO, we don’t just grow traffic.
We look at your marketing strategy from the perspective of a business owner to choose the most effective digital marketing channel for your business.
Want to know what yours is?
Try our FREE digital marketing assessment now.
