Content Marketing Services for B2B Companies | HandmadeSEO
91% of Business to Business B2B companies already use content marketing services as a part of their marketing strategies. Do you?
If not, it might be time to start.
Using the right content marketing strategies can help B2B companies shorten their sales cycle and build more trust with their customer base. Here’s how!
What Is B2B Content Marketing?
Business to Business (B2B) content marketing refers to creating and sharing relevant, valuable content to attract your target audience and turn them into paying customers.
B2B companies can use almost any type of content, from white papers to blog posts, to explainer videos, to generate more inbound traffic and revenue.
In 2018, 50% of B2B marketers have ranked white papers and eBooks as their top performing content type, closely followed by case studies and social media content.
If you don’t have a content marketing strategy yet, these types of content could act as a great starting point for you!
Why B2B Companies Need Content Marketing Services
Content marketing is a cost-effective way to accomplish one of the most important B2B objectives: building trust with your customer base.
It is very unlikely that a customer will choose B2B pbased on a whim. In general, a B2B sale is going to involve multiple decision makers and a long decision-making process.
Therefore, if you want your customer to choose your products/services over your competitions’, you’ll need to invest a substantial amount of time and effort into cultivating a strong relationship beforehand.
That is difficult to accomplish in just a couple of sales calls, but surprisingly easy if you know how to use content marketing to your advantage!
Regularly publishing relevant, high-quality content online positions you as an authority in your industry and shows people you are someone they can count on.
Furthermore, it highlights your expertise and makes people more inclined to work with you.
And the best part?
Content marketing is much more cost-effective than other marketing strategies. For example, content marketing produces 3x the leads per dollar spent than paid search does!
However, B2B companies nowadays often struggle to understand the concept of content marketing and implement properly.
That’s why, they prefer a done-for-you content marketing service to help create successful marketing in the digital marketing age.
Is Content Marketing Service Right for B2B Companies?
It is very important to remember that typing a few quick blog posts won’t be enough to generate real results for the B2B sector.
B2B companies with a well-documented content marketing strategy consistently report higher overall success rates than companies with no strategy, or verbal strategy only.
To generate a real return on investment (ROI), you need to consistently produce high-quality content that solves real problems in your niche and provides real value to your customers.
No filler content allowed!
How Handmade SEO Can Help
Here at Handmade SEO, we don’t just grow traffic.
We look at your marketing strategy from the perspective of a business owner to pick the content marketing tools and strategies that are going to deliver the greatest ROI for your business.
Want to see how we can work together?