Is your software company using content writing as a part of your marketing strategy?
96% of your competitors already use content to drive traffic and conversions. Further, 45% have reported that they are in the mature/sophisticated phase of content marketing
If you have not jumped on the content writing bandwagon yet, it’s time!
Why a Software Company Needs Content Writing
Content marketing refers to creating and sharing relevant, valuable content to attract your target audience and turn them into paying customers.
With so many software solutions on the market, it is hard for software companies to be found by their potential customers in the first place. Thus, it is even harder to stand out among their competitors.
Good news: content marketing is one of the best ways to get your website on the first page of Google. On average, websites with blogs have 434% more indexed pages than websites without blogs.
And, if that’s not impressive enough, content marketing costs 62% less than traditional marketing and generates 3 times as many leads.
Still not convinced? Consider the fact that 86% of people skip TV ads and 44% ignore direct mail. People have become incredible de-synthesized to traditional marketing methods. If you want to catch someone’s attention, you are going to need to get creative!
In addition, 60% of consumers actually enjoy reading content from brands and reading relevant, high-quality content makes them more likely to press the “buy” button.
It makes sense for your company to produce content your customers want to read instead of trying to force a sale with advertising or pushy sales calls.
In short, if you are a software company without a content strategy, you should sit down with your team to develop one in the next few weeks.
How to Build a Content Strategy for Your Software Company
Companies who have a well-documented content strategy consistently see better results than companies who do not have one in place or only have a verbal one.
However, only 43% of technology companies currently have a documented content strategy. Therefore, there is plenty of room for you to develop one and beat your competition. Here’s how:
- Know your audience. Providing the right content to the right person, at the right time requires a very in-depth understanding of your target customer. Who are they? What are their main pain points? What about their interests?
- Set clear objectives. What are you trying to get out of content marketing? Is it traffic? Conversions? Something else? Be as specific as possible here.
- Measure and track your results. You are going to want to know which strategies and types of content are worth your time and money, so definitely set up frequent content marketing check-ins with your team.
How Handmade SEO Can Help
Here at Handmade SEO, we don’t just grow traffic.
We look at your marketing strategy from a business owner’s perspective to build and execute a content strategy that fits the needs of your software business.
From researching your competition to consistently tracking and measuring your results, we will take off everything you need to be successful with content marketing.
Want to see how we can work together?