The responsive vs non-responsive website debate is not much of a debate these days.
38% of people will immediately stop engaging with your company’s website if they find the layout unattractive, which is exactly what happens if a non-responsive website is shown to mobile users.
If your website design is non-responsive, you will lose potential customers.
However, implementing a responsive web design presents certain difficulties, which makes the decision between the two a little harder.
If you are still deciding between a responsive vs non-responsive website, here’s what you should know!
Responsive vs Non-Responsive Website: What You Should Know
On the most basic level, a responsive website does exactly what it sounds like: it responds to the width of your browser, whether you are on a PC, your phone, or a tablet.
Responsive web design uses information from your browser, operating system, and other sources to create a customized presentation which looks visually appealing to your visitors.
On the other hand, a non-responsive website is a static webpage with set definitions of borders, image sizes, margins, and other design elements. It tends to look slightly “off”, or simply broken when viewed on mobile devices and tablets of different sizes.
The decision between the two sounds like a no-brainer, doesn’t it?
However, implementing a responsive web design strategy has its difficulties.
For one, a website that was originally built as non-responsive cannot be simply converted into a responsive website. You will need to rebuild it from the ground up.
Building a responsive website will also require a larger investment of time and money. However, if you have the resources to spare, it will be worth it.
Why Having A Responsive Website Matters To Your Business
- Better customer experience. 88% of consumers won’t return to a site after having a single bad experience. Optimizing your website for every type of screen ensures that your customer will get the best possible first impression of your business!
- More conversions. 75% of consumers admit they make judgments on a company’s credibility based on their web design. If your website design looks bad or broken on your prospect’s device, it will cost you some serious credibility points (and make you lose out on potential leads!).
- Improved SEO. Google values customer experience and uses it as one criterion in their algorithm. Since responsive websites are a better customer experience, responsive website design helps improve SEO rankings. Anyone who wants to snag the top spot in search engine rankings (or even get their business on the first page) needs to jump on the responsive website design bandwagon, now.
Final Thoughts
Having a responsive website will help you create a better experience for your potential customers. Furthermore, it will improve your search engine rankings at the same time. It’s a win-win!
If you would like to see what other adjustments you can make in your business to get more traffic and conversions, check out our free digital marketing assessment.
It includes our 30% growth plan and lots of helpful tips and tricks for standing out amongst your competition!
