Content marketing can be an extremely beneficial marketing strategy for companies in the insurance industry.
This article will show you how content marketing can help you stand out among other insurance companies, build trust with your customer base, and win more business.
Why the Insurance Industry Needs Content Marketing
While insurance is a product that provides immense social good, it can be really difficult to sell.
Insurance companies are put in the difficult position of having to market and sell a product that many people might be forced to purchase against their will.
In cases where insurance actually has to be used, it is usually because of a terrible event in the customer’s life, for example, a car accident.
And, since the number of insurance claims determines an insurance company’s profitability, it is in the company’s interest to contest as many claims as possible.
This gives insurance companies a bad rep.
They tend to come off as cold-hearted and emotionless – everything you do not want to be when it comes to selling.
Content marketing can help insurance companies shatter that image and become a trusted source of information for their potential customers.
By creating and sharing relevant, valuable content to attract your target audience, you will stand out among other insurance companies and win more business much easier!
What Content Marketing Can Do for Insurance Companies
1. Improve your SEO
Regularly publishing relevant, high-quality content that answers your customers most burning questions will help you rank higher in search results.
This will, in turn, bring more potential customers to your company’s website.
2. Build trust
In the insurance industry, trust can be difficult to come by.
However, if you are creating genuinely useful content for your customer, they will be more likely to trust (and buy!) from you.
3. Build authority
Content marketing can help you become a trusted source of information in your particular insurance niche.
When you have become an authority in your niche, word-of-mouth will drive more customers to you without you having to spend a single extra dollar on your marketing.
4. Cultivate a loyal customer base
Content marketing can help you stay in the forefront of your customers’ minds and build a loyal customer base.
It can also help you “soften the blow” if there is, for example, a spike in insurance premiums. You can use your content to explain the changes and keep the trust of your customers going forward.
How Handmade SEO Can Help
Here at Handmade SEO, we don’t just grow traffic.
We create and execute custom content marketing strategies that help you build trust with your customer base and win more business than ever before.
Want to see how we can work together?