Are the benefits associated with having a mobile-friendly website worth the costs?
Absolutely.
While mobile friendly website design requires an upfront investment, without it, you might be missing out on hundreds of potential sales every single day.
In this article, we will share with you five benefits of mobile-friendly websites, and why you need to optimize your website for mobile users, now.
What You Should Know About Mobile Friendly Websites?
In the simplest of terms, a mobile-friendly website is one that is easy to use on any mobile device, particularly the small screens of smartphones.
Mobile friendly websites are coded in a way that lets them adapt to the user’s screen size and look great on any device. They usually have quicker load times, fewer popups and more prominent Call to Actions (CTAs), among other attributes.
5 Benefits Of A Mobile Friendly Website
1. More business
In 2018, 52.2% of all traffic was generated through mobile phones. If you are not taking advantage of mobile traffic, you are missing out on business!
Keep in mind that it is not enough for your site to simply exist.
If the user has to pinch their screen to see your contact information or see an annoying pop-up that just won’t close, they are more likely to leave your website without becoming a customer.
2. Beat your competition
Even if your website seems to be generating a decent amount of sales, make sure to check out the websites of your main competitors.
Chances are, they are using a mobile-friendly website.
Remember, every prospect that clicks away from your website could be a lost sale. Are you willing to let that happen?
3. Improved user experience
Have you ever clicked on a really interesting site, just to find out that it looked bad or broken?
Did you stay there for long?
Probably not.
Today’s consumers are very sensitive to the user experience and will not continue engaging with a website that looks bad.
In fact, 38% of people will stop engaging with a website if the layout is broken or unattractive, which is exactly what happens if your site is not optimized for mobile devices.
4. Lower maintenance costs
If your website design is not mobile friendly, you will have to constantly use time and resources to make it look good on smaller screens (e.g. by reformatting your blog posts).
With a mobile-friendly website, all of that will be taken care of automatically.
While it might seem like an upfront investment, having a mobile-friendly website will save you time and money in the long run!
5. Better SEO
Your SEO strategies will be more effective if you invest in a mobile-friendly website.
For one, Google’s algorithms tend to favor mobile-friendly websites, which means you will automatically rank higher.
Plus, with a mobile-friendly website, your backlinks will have a larger impact on your ranking, because they will point to the same domain instead of being split between your desktop and your mobile site.
If you want to get on the first page of Google’s search results, mobile-friendly website design is a must!
How Handmade SEO Can Help
Here at Handmade SEO, we don’t just grow traffic.
We create and execute a content marketing strategy that helps you take advantage of all the benefits a perfectly-optimized website provides.
If you want to know more, check out our free Digital Marketing Assessment! It includes a free website audit and our 30% Growth Plan to help you achieve your marketing goals with ease.
