As a business owner, you will eventually face the decision of whether to outsource your marketing or build an in-house marketing team from scratch.
While having an in-house team has its advantages, outsourcing your marketing is often more cost-efficient and delivers a better ROI.
In fact, the right outsourced marketing team can help you create and execute a brilliant marketing strategy at a fraction of the cost of an in-house team. Here’s why!
5 Reasons to Outsource Your Marketing Team
1. Focus on What You Do Best
Hiring an in-house marketing team adds a huge amount of complexity and overhead costs to your business, and shifts your focus away from things that truly matter.
It can take months to hire and onboard an in-house marketing team and create a marketing strategy from scratch. How many opportunities will have passed you by in the meantime?
Outsourcing your marketing team lets you focus on your growth goals without wasting time and effort on strategies that do not work.
You can invest your time and energy into areas that already drive the greatest ROI for your business, and trust the experts to handle the rest.
2. Stay Flexible and Responsive
Great marketing is flexible marketing.
It is responsive to new innovations and important conversation happening in your industry.
When a non-marketing company creates a marketing strategy, it typically revolves around a single inflexible idea.
Balancing multiple priorities, and staying responsive to industry demands, takes experience and insight that a new in-house team usually does not have.
On the other hand, a good outsourced marketing team will already have a process for keeping up with what’s going on in your industry.
This will allow you to seize new opportunities before your competition gets wind of them.
3. Employ Cutting-Edge Tactics
Growing, learning and constantly educating yourself is another important part of marketing.
You want your marketing team to stay sharp, don’t you? They need to know the latest tools, strategies, and technologies that will make your company stand out in a crowded market.
This learning process can take hundreds of hours per year – and it takes much, much longer without a team of experts at your disposal.
4. Focus on ROI
With in-house marketing teams, there is a tendency to continue spending money on strategies that are not working.
This often stems from not knowing how to track and analyze the ROI of your marketing efforts, which is not always obvious or easy to measure.
Seeing results is one of the benefits of having an outsourced team, so you can count on them to live and die by ROI.
With an outsourced marketing team, you will always know where you (and your bank account) stand.
5. Gain Clarity
Working with an outsourced marketing firm does not just mean having more knowledge at your disposal.
It also means having a process: a clear, step-by-step process to get you from point A to point B without costly marketing mishaps or wasted resources.
Having such a process means you can employ a “set it and forget it” strategy with your marketing while knowing that the steps you are taking are bringing you closer to your goals.
When to Outsource Your Marketing Team
1. You are Not Seeing the Results You Want
If your in-house team is working as hard as they can, but the results continue to be sub-optimal, it may be time to call an expert marketing team from the outside.
They will be able to tell you why your marketing efforts are not working and show you what to do instead.
2. Your Team is Overworked
To maximize results, you should have designated individuals working on different aspects of your marketing, from website development, to lead generation, to marketing.
If one individual is trying to handle too many of these responsibilities, it may result in less than optimal marketing outcomes.
3. You are Always Behind
If you feel like you are always in panic mode, it might be due to more than having an overworked team.
It is very likely that you do not have the systems and processes in place to effectively manage your marketing.
Developing such systems for your in-house team takes time and money, while an outsourced marketing team will already have them in place.
4. You Focus on Tasks, Not Strategy
Sharing a blog post on Instagram is a waste of time if you do not know how it affects your marketing goals.
To meet your revenue goals, you need to be focused on the bigger picture.
That means knowing which digital marketing channels are the most effective for your business, and how you plan to use them to increase your company’s bottom line.
5. You Don’t Know Your ROI
In-house marketing teams often struggle with tracking and analyzing marketing performance.
If you do not know your ROI, bringing in an outsourced team can help you determine which strategies are working well for your business, and which ones are a drain on your resources.
How HandmadeSEO Can Help
Here at HandmadeSEO, we don’t just grow traffic.
We create and execute complete, done-for-you content marketing strategies that let you focus on what you do best while knowing your marketing strategies are bringing you the best possible ROI.
Want to see how we can work together?