Knowing what questions to ask during a content strategy interview is essential when it comes to hiring the right content marketing team for your business.
While the right content strategist will help you grow your business in a cost-effective way, the wrong one can set you back thousands of dollars, with nothing to show for it.
In this article, we’ll discuss why the content strategy interview is so important, and five important questions to ask during the interview.
Why is the Content Strategy Interview So Important?
Choosing the right content strategist for your company is not an easy task.
While content marketing costs less than traditional marketing, it is still a pretty substantial investment for many businesses.
The right content strategist will help you increase traffic and bring in more qualified leads. They will also help you become a voice of authority in your industry, and set your business up for success for years to come.
The wrong content strategist will waste your time (and money) on outdated strategies that do not work for your target audience.
We see this a lot with advertising agencies and social media firms who rebranded as content marketing agencies when content marketing became more prominent. Many of them lack the skills and the expertise necessary to execute a content marketing strategy that delivers a high ROI.
Here are 5 questions you can ask during a candidate interview to make sure your marketing dollars are well-spent!
5 Questions to Ask During a Content Strategy Interview
1. How do you decide which channel a particular campaign will focus on?
Certain campaigns are better suited for social media, while others require a deep dive into the world of email marketing and long-form content.
Ask this question to see how the candidate thinks about different content distribution channels. What’s their decision-making process like?
2. How would you describe your audience research skills and experience?
A good content strategy will always focus on your target audience first and foremost.
A content strategist who is comfortable with in-depth audience research, be it online research or more traditional market research, will set your business up for success.
3. How do you come up with new content ideas?
Coming up with fresh content month after month is one of the most challenging aspects of a content strategist’s job.
Look for a candidate who employs a variety of tactics to keep the content ideas flowing.
This may include reading industry blogs, collaborating with others, monitoring your competition, and talking to past customers.
4. What experience do you have documenting content strategies?
Businesses who have a written content strategy consistently report higher success rates than businesses who only have a partially-documented strategy or a verbal strategy only.
A formal content strategy makes it easier to communicate your vision to everyone involved, as well as track and measure your results.
Seek out a content strategist who has experience working with editorial calendars and brand guidelines, and creating well-documented content strategies.
5. What is your collaborative style?
A content strategist will be working closely with a wide range of employees: writers, marketing managers, etc.
Look for someone who is able to work with a wide range of different personalities, while still making independent decisions.
How HandmadeSEO Can Help
Here at Handmade SEO, we don’t just grow traffic.
We create and execute content marketing strategies that help you grow your business and become a voice of authority in your niche.
If you would like to ask some of these interview questions to us, don’t hesitate to get in touch!