What do you need to get started with content marketing? If you want to make the most of your marketing efforts, a good website content writer is pretty much required.
In this article, we will go over four questions you should ask yourself before outsourcing your content marketing to a freelance writer (or a team of writers at a content marketing agency).
Do You Need a Website Content Writer?
Content marketing is a great way to improve your SEO, build trust with your customer base, and increase conversions.
If done right, content marketing is also incredibly cost-effective: it costs 31% less than paid search while bringing 3 times the amount of leads.
However, creating content that gets these types of results is not easy. That is why an experienced content writer is necessary.
Content marketing requires an in-depth understanding of your target audience and your SEO strategy, as well as a laser-sharp focus on tracking and analyzing your results to maximize performance.
Building an in-house writing team with this kind of expertise is not cheap or easy.
When you outsource your website content to a qualified writer, you will avoid wasting time and resources on content marketing strategies that simply do not work.
Keep in mind that working with a freelance writer is not the same as working with a content marketing agency.
While the former may be cheaper to hire, the latter will usually have a team of highly-specialized experts at their disposal.
Chances are, they will be able to help you achieve the required results faster, and, ultimately, cheaper.
Website Content Writer Required: 4 Questions to Ask Before Hiring
Question 1: Do I like their content?
Before hiring a writer or an agency, read a sample of their content. Check their website.
What is their content like? Is it engaging and unique? Does it inspire the reader to take action? Are there any misspellings, or awkward sentence structures?
Question 2: Are they transparent about the outsourcing they do?
There is nothing wrong with an agency, or even a freelancer, outsourcing specific tasks, like editing or optimizing your content for SEO.
However, if that’s the case, they should tell you that upfront. If the writer hesitates to tell you this information, you may want to consider hiring someone who is more transparent.
Question 3: What are their previous clients saying about them?
Every writer or content marketing agency is going to say great things about themselves on their website.
Look for testimonials from past clients, or, if you are willing to do more research, ask them for a list of past clients you can talk to.
Question 4: Have they done their homework?
When a writer pitches their services to you, they should already be somewhat familiar with your company.
If it is clear a writer has not done their homework, don’t hesitate to move on to the next candidate.
How Handmade SEO Can Help You
Choosing the right writer or content marketing agency for your business website is no easy task.
Here at Handmade SEO, we pride ourselves on creating content that not only drives traffic but also helps position you as a voice of authority in your industry.
If you’d like to chat about our process, hear about our past clients, or discuss the best content marketing approach for your business needs, simply get in touch with us.
We are here to help!