Search engine optimization (SEO) is incredibly important for your online success, especially when it comes to getting your brand name out there.
Without it, you could waste thousands of dollars on paid advertising without generating any meaningful, long-term results for your business.
Keep reading to find out what SEO is and the six reasons why SEO is important for your online success.
What is SEO?
SEO refers to the practice of increasing your website’s visibility in organic (non-paid) search results.
It ensures your website will be found in search results by people who are looking for the products and services you offer.
6 Reasons Why SEO is Important for Your Online Success
1. Get targeted visitors
Targeted traffic can make a big impact on your company’s bottom line.
The visitors and leads you attract by using SEO are going to be much more relevant than the leads you attract using paid advertising.
2. Improve sales conversion
When visitors stumble upon your site after looking up something on Google, you will have a much easier time converting them into paying customers.
Why? Because they were already actively searching for a solution to their problems – a solution which your product or service can provide!
3. Increase profit
Higher conversion rate means more profit, plain and simple.
In addition to that, optimizing your website for SEO can help you reduce marketing expenses.
With so much organic search traffic coming your way, you will no longer have to rely on paid advertising for your online success.
4. Cost-effective results
If stretching your marketing budget is on your mind, SEO is where it’s at.
SEO is considered one of the most cost-effective methods of generating quality traffic to your site.
It costs 62% less than traditional marketing – while bringing in 3x the amount of leads.
5. Long-term results
SEO is all about long-term results, which makes it even more cost-effective.
If you have optimized your website for SEO, you could keep seeing a steady flow of traffic coming your way (with minimal upkeep and maintenance costs) for years to come.
6. Building brand awareness
One of the reasons why SEO is so effective in the long-term is the brand awareness that it builds.
When you land that top spot in search results, the way people see your brand changes, and your brand awareness increases.
7. Staying ahead of your competitors
Did you know that 33% of all search traffic goes to the first search result?
The second one only gets 18% of traffic, and the numbers get even bleaker from there.
If your competitor’s website ranks higher than yours, you will have a hard time staying ahead of them in terms of traffic and revenue.
How Handmade SEO Can Help
SEO is incredibly important for your online success because it affects everything from your traffic to your revenue.
Do you know how your website is doing in terms of SEO?
Check out free Digital Marketing Assessment to find out! It includes a free SEO audit that will show you the exact steps you can take to rank higher in search engines.