If you are looking for the most cost-effective marketing strategies, you have come to the right place.
Small businesses don’t have the same marketing budgets as big companies. Also, they often can’t afford to spend thousands of dollars on advertising every week.
Here are 7 cost-effective marketing strategies you can use to start promoting your brand and business today!
7 Cost-Effective Marketing Strategies for Your Business
1. Content marketing/blogging
Content marketing is one of the simplest, most effective ways to drive organic search traffic to your blog.
Google’s algorithm loves websites that regularly publish high-quality content. If you don’t have a company blog yet, it’s time to get writing!
2. Email marketing
Building an email list of loyal fans is an invaluable marketing strategy.
Send your subscribers regular updates and free content to build relationships and encourage them to become repeat customers.
3. Online sites
Adding your business to sites like Yelp and Tripadvisor costs next to nothing, and can bring big results down the road.
Social media can be a helpful tool as well, but advertising there can get expensive rather quickly.
4. Calls to action
You would be surprised at the number of businesses don’t include a strong call to action (CTA) on their websites, their blog content, or their social media posts.
A few extra words can make a real difference, so make sure you get your CTAs sated.
5. Press releases
Distribute press releases to keep people in your industry updated on your newest products, launches, and awards.
It may take time to generate a lot of publicity this way, but the more you stick with it, the better your results will be.
6. Discounts and coupons
Everybody loves a bargain!
Offer your customers an exclusive, subscriber-only discount to make them feel valued, and they will be more likely to come back another time.
7. Video marketing
Probably the most expensive thing on the list, video marketing is becoming increasingly popular in small business circles.
To get started cheaply, consider using Instagram stories to promote your business.
Why Content Marketing is the Most Cost-Effective Marketing Strategy
Content marketing costs 62% less than traditional marketing – while bringing in 3 times the amount of leads.
Why? Because it is consumer-focused.
Instead of shouting at a room of mildly interested people, you are reaching users who are actively searching for what you are offering.
Instead of showing your product with a flashy advertisement, you are positioning yourself as a trusted source of information.
And, instead of selling, you are building a relationship with them – a relationship that will turn them into a loyal customer and brand advocate.
Plus, content marketing does not stop bringing you results if your marketing budget runs out.
If your content has been properly optimized for search engine optimization (SEO), you will get plenty of organic search traffic coming your way for years to come.
How HandmadeSEO Can Help
Have you decided on the best, most cost-effective marketing strategy for your business yet?
Here at Handmade SEO, we don’t just grow traffic.
We use content marketing to promote and grow your business in the most cost-effective way possible.
Want to see how we can work together?