In 2019, content is still king. But are there any disadvantages to using content marketing to promote your business? And if there are, what can you do about it?
This article will help you evaluate the pros and cons of content marketing and decide if this strategy is ultimately the right one for your business.
Benefits of Content Marketing
Content marketing is one of the most cost-effective methods to drive traffic to your site, build trust with your audience, and convert website visitors into paying customers.
Want to know more? Here’s an article all about the benefits of content marketing.
6 Disadvantages of Content Marketing
1. It can take a while to see results
Content marketing is not a quick fix.
It is a long-term strategy that can take three to nine months to start bringing in a steady stream of traffic and revenue.
If you are looking for a quick spike in traffic, content marketing is not for you.
2. It can be an investment
If you decide to build an in-house content marketing team, you will have to face a substantial upfront investment, both in terms of time and money.
Hiring a marketing agency is usually going to be more cost-effective, but is still going to cost you anywhere from $2,000 – $10,000 per month.
3. You probably can’t do it yourself
Chances are, you are going to need some help with creating quality content for your website.
Quality content takes time to develop, but it also takes certain know-how, and the learning curve of content marketing is pretty high.
If you do not have the right SEO skills and experience, effective content marketing may prove to be a challenge for you.
4. It can be difficult to find content ideas
If you are not experienced with creating a content strategy, it can be difficult to come up with fresh content ideas.
Do you know how to do keyword research to find out what type of content people are searching for?
If not, it is in your best interests to hire a professional marketing team to come up with content ideas for you.
5. It can be very difficult to measure
While measuring the results of content marketing is much easier than measuring the results of a TV ad, it is still no walk in the park.
If you do not have an established process for setting benchmarks, tracking your results, and analyzing your data, you will have a hard time understanding which strategies are working for you and which ones are not.
6. It changes rapidly
New trends, technologies, and even changes to Google’s algorithm are constantly influencing the best practices of content marketing.
If you cannot allocate enough time to keep up with these developments, you will struggle to remain competitive and relevant to your audience.
How Handmade SEO Can Help Your Business
As you can see, despite its many benefits, content marketing is not without its disadvantages.
However, many of these disadvantages can be avoided if you have a team of professionals on your side.
Here at Handmade SEO, we don’t just grow traffic.
We create and execute content strategies that help you become a voice of authority in your industry, build trust with your potential customers, and get that top spot in Google’s search results.
Want to see how we can work together?