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Creating a Great Content Marketing Team & Workflow Plan | Handmade SEO

Creating a Great Content Marketing Team & Workflow Plan | Handmade SEO

What actually goes into creating a great content marketing team (and an efficient workflow plan to go with it)?

While there is no one-size-fits-all formula for content marketing plan success, there are certain steps you can take to make the process quicker and easier.

Creating a Great Content Marketing Team & Workflow Plan

A content marketing team can be as small as two people or large enough to fill an entire floor in your office building.

Therefore, it depends on how many resources you are willing to invest in building a content marketing team in-house.

In any case, you are going to need to hire people for:

  • Creating and managing content
  • Optimizing, aggregating, and curating content
  • Tracking results, listening to feedback and adapting your strategy

The Main Content Marketing Roles You Need to Fill

1. Chief Content Officer (CCO)

If you are building a team in-house, you may not have the luxury of hiring a separate person for this role.

However, whether you hire a CCO, or entrust the job to your Vice President of marketing, their role is best summarized as that of a chief storyteller.

They are responsible for the big picture vision of your content marketing plan, as well as the larger building blocks (budgets, negotiations, audience development, etc.) needed for implementation.

2. Managing Editor

Your managing editor is the day-to-day storyteller who makes the decisions required to execute the CCO’s vision.

Generally, the editor handles the mechanics of publishing and managing your content, and focuses on making it more compelling for your target audience.

3. Content producers

This role can range from very high-level activities to basic tasks like creating outlines for blog posts.

4. Chief Listening Officer

The point of creating content is to share it – and sharing generates feedback, whether good or bad.

Accordingly, you are going to need someone who can take in that feedback, analyze your results, and offer suggestions for making your content marketing plan better.

How to Manage The Workflow of Your Content Marketing Team

A workflow is a pattern or process that your team follows to accomplish your content marketing goals in the best time-frame possible.

To get started, identify the tasks that need to be accomplished, from outlining the content to the final approval and hitting the “Publish” button.

Then, set hard deadlines (“11:59 pm on Friday”, not “by the end of the week”). And make it clear that everyone on your team is expected to meet them.

If you can afford it, consider investing in content management tools. They can help you visualize your team’s workflow and make sure everything runs smoothly.

Finally, assign one team member to oversee your content marketing workflow.

Whether they are a project manager or a marketer, they need to have a clear understanding of how the process works to be able to identify any bottlenecks or issues standing in the way of your success.

How Handmade SEO Can Help

If creating and managing a content marketing workflow in-house sounds like too much of a hassle, consider letting us handle it for you.

Over the years, we have perfected workflows and processes for every content marketing situation under the sun.

From competitor research to editing, we will take care of every little detail of your content marketing plan for you.

Want to see how we can work together?

Check out our process here.

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