If you had to choose between content marketing and social media, which one would you pursue?
The answer is not as simple as you would think, as the two strategies often go hand in hand.
If you are trying to figure out which digital marketing approach is right for your business, keep reading!
What is Social Media Marketing?
Social media marketing is a form of digital marketing that utilizes social media platforms like Facebook, Instagram, and Twitter to promote your products and services.
Social media is a communication tool above all else, so it places a large focus on direct customer interactions (likes, shares, etc.).
The Difference between Social Media and Content Marketing
Social media marketing is actually closely intertwined with content marketing.
Content marketers use social media to promote and share their content with their audience.
And social media marketers need content to share with their audience to keep the conversation going.
However, the main objectives of these two strategies differ.
When social media is used as the primary marketing strategy, its main objectives are to build brand awareness and ensure customer satisfaction.
Both of these goals are ideally suited for the informal, conversational social media atmosphere.
Content marketing, on the other hand, is focused on building trust and moving visitors from one stage of the buyer’s journey to the next.
While both strategies will interact at some point, social media marketers work primarily inside their respective social media platforms.
Content marketing, on the other hand, is more website-focused and uses platforms like Facebook and Instagram for distribution purposes only.
Which One is Better for Your Business?
While both strategies can go hand in hand, sometimes you have to decide which one to focus on to maximize your marketing budget.
When deciding between the two approaches, think about what your main goal is.
Do you need to build brand awareness, interact with your customers, and create some buzz around your website? Focus on social media.
Want to play the long-game to generate a steady stream of traffic and targeted leads coming to your site? Look into content marketing.
You should keep in mind that content marketing is a long-term strategy, while social media marketing could, in theory, produce results more quickly. However, social media results are far more fleeting.
When done right, content marketing could bring you enough leads to sustain and grow your business for years to come.
It is great for building trust with your customers and becoming a respected authority in your niche – and who doesn’t want that?
How Handmade SEO Can Help
Content marketing is a great way to generate long-term results for your business. Social media is a great companion tool that can make it happen.
Here at Handmade SEO, we don’t just grow traffic.
We help you become a voice of authority in your niche, bring more targeted leads to your site, and increase your revenue without a single paid advertisement.
Want to see how we can work together?