Many marketing professionals spend too much time focusing on attracting customers, and not enough time retaining them.
A loyal customer can be incredibly valuable to your business, both in terms of making repeat purchases and acting as a brand advocate.
In this article, we will give you three tips for attracting and retaining customers with content marketing.
Why Attracting and Retaining Customers Matters
Your business needs paying customers to survive.
But do you need to be constantly looking for new customers? Not necessarily.
In fact, a study by Bain & Company showed that a 5% increase in customer retention can boost profits by as much as 95%.
What’s more, an Accenture study found that 57% of customers spend more on brands if they feel loyal to them.
If you can master both attracting and retaining your customer base, you will be able to increase revenue and reduce marketing costs going forward.
However, according to Accenture, it is becoming much easier to lose customer loyalty: 77% of consumers say they retract their loyalty much quicker than they did three years ago.
So how can you make sure your marketing strategy is effective in both attracting and retaining your ideal customer?
Attracting and Retaining Customers with Content Marketing
Content marketing is an excellent way to drive traffic to your site and build trust with your customer base.
81% of marketers report that they are concerned about creating content that builds loyalty and trust.
However, only 51% of those working in less committed organizations say they have successfully used it to build customer loyalty in the last 12 months.
So what makes some marketers succeed at attracting and retaining their customer base?
Knowing your target audience – and regularly publishing high-quality content that meets their needs, of course.
Here are three tips for achieving that.
1. Understand your audience
A deep understanding of your audience is mandatory for your marketing success.
You need to go beyond simple demographic factors like age and gender.
For example: What are your customer’s pain points?
What keeps them up at night?
And, what kind of communication style do they prefer?
Once you know the answers to these, and similar questions, you can create a content strategy that is ideally suited for both attracting and retaining that particular customer.
2. Create remarkable experiences with content
With content, you can turn every single customer interaction into a unique experience.
This will help you stand out from your competition, move your customer further along into the buyer’s journey, and encourage them to stick around after they have made a purchase.
Who knows, they might even tell their friends and social media followers about you, bringing new customers to your site without you having to spend a single dollar on advertising.
3. Stay consistent
Keep in mind that content marketing is by no means a quick fix.
Those who show stronger commitment constantly report much better results attracting and retaining customers.
Publish new content regularly, and commit to creating a well-documented content strategy for your business.
How Handmade SEO Can Help
Paying equal attention to both attracting and retaining your customers is crucial for increasing your company’s profitability.
That’s why, here at Handmade SEO, we don’t just grow traffic.
We create and execute complete content marketing strategies that turn you into a trusted source of information in your niche.
Want to see how we can work together?