The definition of a digital marketing audit is not as straightforward as it may seem.
Many companies use an audit as the first step of their client workflow.
However, what you get out of these assessments can vary widely! This is why it is so important to be aware of what you are paying for.
In this article, we will clear up the definition of a digital marketing audit, as well as show you what to expect if you decide to invest in conducting one.
Digital Marketing Audit Definition
A digital marketing audit is a thorough inspection of all the strategies and tactics your business has been using to establish a strong online presence.
It can help you find loopholes in your digital marketing approach and tailor your strategy to make the most out of your marketing budget.
The inspection usually focuses on three main areas: strategy, reach, and conversions.
1. Strategy
Since the landscape of digital marketing changes every day, it is very important to assess the relevance and effectiveness of your overarching strategies on a regular basis.
2. Reach
While reach itself is not the only indicator of a marketing campaign’s success, metrics like follower count and ad impressions can give you a pretty good idea of the effectiveness of your strategy.
3. Conversions
Reach alone does not make you money. Conversions do.
It is important to measure and analyze metrics related to your website’s conversion rate to assess how you can fine-tune your existing strategy to increase your revenue.
Components of a Digital Marketing Audit
Whether you are conducting an audit on your own or bringing in an experienced marketing agency, there are a few components you should pay attention to.
1. Content Marketing Audit
You spend long hours creating high-quality content for your niche, but are you getting the results you want? Your marketing strategies may be the cause.
An audit can help you identify old content that needs to be updated to boost search engine rankings and eliminate low-quality content that increases your website’s bounce rate.
2. SEO Audit
Analyzing and tracking your results should be a part of any good SEO strategy.
If you are not getting the results you want, an SEO audit will help you identify SEO mistakes that are keeping you from that top spot in Google’s search results.
And, if you are doing great, it will help you future-proof your website and avoid a fall in rankings due to Google’s algorithm changes.
3. Website Audit
There’s more to your website than just SEO.
For example, bad writing riddled with spelling mistakes and grammar errors can instantly destroy the credibility of your business.
Subtle UX details like navigational titles can affect your conversion rate.
As a business owner, you may not even notice these things, but a website auditor will!
PPC Audit
A pay-per-click (PPC) analysis will focus on your paid advertising spending to determine if your investment is worth the cost of the campaign.
How Handmade SEO Can Help
Guess what? We are currently offering a FREE Digital Marketing Audit for your website.
We will analyze your company’s digital marketing strategies to help you make the most out of your marketing budget and outrank your competition in no time.
(No strings attached.)
Curious?
