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What is Trust-Based Marketing & Why It Matters for Your Business

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In a world full of lazy, intrusive marketing tactics, trust-based marketing is becoming a point of competitive differentiation for many businesses.

But what is trust-based marketing, really? And how can your company start practicing it to build closer relationships with its customers? Keep reading to find out!

What is Trust-Based Marketing

The term refers to a set of practices aimed at building customer relationships by providing unbiased information and encouraging trustworthy dialogue.

It’s the opposite of the lazy and intrusive marketing tactics we all see every single day, like junk mail and spammy phone calls.

This type of marketing is based on the idea that marketers need to find ways to communicate with their target audience in a manner that respects their rights and wishes.

For example, campaigns based on third-party data purchased without the consent of an individual consumer are not acceptable if you want to practice this type of marketing.

If you hope to thrive in the world of consumer data misappropriation scandals, you need to find ways to do so in a manner that consumers actually like. Here’s why!

Why Trust-Based Marketing is Necessary

The recent Facebook privacy scandal is an excellent example of why we need trust-based marketing.

While Mark Zuckerberg is being grilled before the Congress, the general population is becoming increasingly aware of how their data is used (and their trust abused).

And who could blame them?

Businesses that practice trust-based marketing have a lot to gain in terms of customer relationships – and, by extension, revenue growth.

Your marketing should be focused around helping, not selling.

Instead of showing marketing messages in your target audience’s face, educate them about their problems and offer solutions.

As a result, your audience will start to see you as a trusted advisor instead of just another brand trying to get them to buy something.

Paradoxically, this will make them more likely to buy from you, as well as recommend you to their friends and family members. It’s a win-win!

As the amount of trust placed in you grows, you will slowly start to become an industry authority on the subject.

This will increase brand awareness and bring in a steady stream of traffic. Moreover, it will reduce the need for expensive marketing tactics and paid advertising.

Keep in mind that this type of marketing is not a get-rich-quick scheme by any means.

Building trust takes time.

However, it is absolutely necessary if you want to maintain a good reputation online and ensure the long-term success and profitability of your business. 

How Handmade SEO Can Help

The best way to communicate with your audience in a way that respects their privacy and makes them see you as a trusted advisor?

Content marketing.

Here at Handmade SEO, we focus on creating and executing content marketing strategies that help you build strong relationships with your audience and grow your business as a result.

Want to see how we can work together?

Check out our process here.

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