How do you know when it’s time to hire one or more SEO marketing freelancers to help you get the word out about your business?
SEO gives you the power to reach people who are actively searching for information related to your products, which makes it easy to convert them into paying customers.
However, it can be difficult, if not impossible, for a small business owner to build and execute a successful SEO strategy on their own.
Here’s how to determine if and when you should invest in hiring an SEO professional right now, and how to go about finding the right freelancers for your business.
Why Hire SEO Marketing Freelancers
If your traffic numbers are looking less than stellar and your leads and drying up, investing in SEO freelancers should be your number one priority.
It is more cost-effective than other forms of marketing and, as opposed to paid advertising, will generate long-term results for your business.
An SEO freelancer can do the marketing work you as a business owner simply don’t have time to do – and they can do it better.
Experienced SEO freelancers will come equipped with the kind of knowledge and expertise you simply cannot acquire from reading a few articles about search engine optimization on Google.
Plus, they will bring a fresh, outside perspective to the table and show you how you can think more like your target audience.
Why is that important? Chances are, your target audience doesn’t think about your product the way you do, and, subsequently, don’t use the same language to search for it online.
Plus, since the benefits of SEO are long-lasting your investment will pay for itself many times over.
How to Choose the Right SEO Freelancers for Your Business
1. Pick between an agency and freelancer
Hiring a single freelancer is going to cost you less than hiring an agency.
However, a single person cannot replace the wealth of information, knowledge, and manpower an SEO agency has at its disposal.
If you can afford it, hire an agency. It will ensure you can sleep peacefully at night, knowing all of your marketing needs are taken care of – at a fraction of the cost of building an in-house team.
2. Look for a proven track record
Don’t just take freelancers’ word for how great they are at SEO.
Ask them for references, and look for a proven track record, like case studies or other content on their own website that shows they know their stuff.
3. Schedule an interview
Before you hire anyone to handle your SEO, schedule a time to get to know them face-to-face, whether in person or (more likely) over a Skype call.
It’s not just about their SEO skills – it is also important to assess whether your communication styles would be a good match.
How Handmade SEO Can Help
Here at Handmade SEO, we have a whole team of experienced SEO freelancers, ready to take your SEO strategy to the next level.
We focus on creating content marketing strategies that drive organic search traffic to your website and help you make the most out of your marketing budget.
Want to see how we can work together?