Looking for low-budget strategies to take advantage of the benefits of content marketing? You have come to the right place!
Content marketing is one of the most cost-effective marketing strategies on its own accord: it brings in 3x more leads than traditional marketing but costs you 62% less.
Here’s how you can combine it with other low-budget strategies and tactics to make the most out of a tight marketing budget!
Why is Content Marketing Cost-Effective?
Google loves websites that regularly publish high-quality content, and rewards these websites with lots of high-quality traffic.
The money you spend on content marketing is never wasted trying to talk to people who are simply not interested in your product or service.
Instead, you are talking to people who are dealing with the exact problems your product solves, and are more likely to become paying customers as a result.
4 Low-Budget Strategies for Content Marketing Success
1. Focus on quality over quantity.
There is no need to pay someone to create 20 new articles for your blog by next week.
Take some time to develop a few quality pieces instead.
Don’t rush into creating tons of content (and spending lots of money) before you know what your audience really likes.
2. Take full advantage of SEO.
Search engine optimization (SEO) can be an inexpensive, yet really effective strategy to attract more targeted customers to your website.
You can even learn some SEO basics on your own: we have created a great on-page and off-page SEO guide for just that purpose.
3. Add social media to the mix.
Social media complements content marketing really well – and getting started is completely free!
All you have to do is create a profile on the social media sites your target audience likes.
Targeting tech geeks and startup owners? Twitter is your best bet.
Want to reach female business owners? Combining Pinterest and Instagram will deliver great results.
All you have to do then is post the content you just created on these sites on a regular basis.
Plus, social media is a great place to build relationships with potential customers and like-minded business owners.
Take advantage of the social aspect of social media by sharing other people’s content as well as your own.
4. Email marketing.
Email marketing can help you amplify the results of your content marketing efforts.
You can send your newest blog post to existing email subscribers to encourage them to come back to your website.
Or, you can combine a few of your best posts into an eBook and use it as an opt-in freebie to attract new customers to your email list.
How Handmade SEO Can Help
If you are looking for low-budget strategies to promote your business online, content marketing is definitely the way to go.
Don’t know how to get started? Give us a call.
Here at Handmade SEO, we create and execute cost-effective content marketing strategies that help drive traffic to your site and establish you as a voice of authority in your industry.
Want to see how we can work together?