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5 Ways to Boost Recruitment with Content Marketing

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5 Ways to Boost Recruitment with Content Marketing | Handmade SEO
5 Ways to Boost Recruitment with Content Marketing | Handmade SEO

Content marketing is quickly becoming an essential recruitment tool for companies that are looking to attract and retain top talent.

These days, candidates approach to job applications much like they approach their purchasing decisions.

90% of job searchers use online research to educate themselves about what different companies have to offer before submitting an application.

If your company lacks brand visibility online, you will not be their first choice.

Here’s how your HR department can use content marketing to increase brand visibility and attract the best candidates to your company!

5 Ways to Boost Recruitment with Content Marketing

1. Treat content as a recruitment tool

The main principles of content marketing still apply when using it as a recruitment tool.

Therefore, you will need to do audience research to understand what your ideal candidate is looking for and brainstorm ideas for how you can reflect these qualities in your content.

You will also need to understand where to publish your content.

Where does your target audience hang out online? Which social media channels do they use to connect with other brands?

2. Do competitor research

Chances are, some of your ideal candidates are currently working for your competitors.

Do competitor research to understand what your ideal candidate does and does not like about their current company by checking our review sites like Glassdoor.

With that information in mind, find ways to highlight these qualities (or lack thereof) in your content.

3. Tell your brand story

Developing a personal connection with your potential employee is incredibly important if you want to influence their application decisions.

The best way to do that? Get really good at telling your brand’s unique story.

A great About Us page is a must for this, but it is not enough.

Updating your blog with content that displays your company’s thought leadership is essential for demonstrating your values and mission to potential employees.

You could also consider publishing “day in the life” features from current employees, information about your corporate social responsibility efforts, photos from team events, and anything else that highlights the unique aspects of working at your company.

4. Use social media to connect

Social media is one of the best places for brands to get in touch with their target audience.

In addition, it allows them to show off the human side of their business and connect with candidates on a more personal level.

If you can engage your ideal candidate by asking them thoughtful questions and posting thought-provoking content that gets the conversation going, you are going to be one step closer to getting them to join you.

5. Be transparent and show authenticity

Employees value transparency and authenticity, so be upfront about workplace benefits – and its downsides.

As a result, potential candidates will appreciate your honesty!

How Handmade SEO Can Help

Content marketing can help you fill your company’s open positions with excellent candidates and have a lot of other amazing benefits as well.

Here at Handmade SEO, we create and execute content marketing strategies that help you build trust with your customers and employees alike.

Want to see how we can work together?

Check out our process here.

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