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The Difference Between Content Marketing & Digital Marketing

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Difference Between Content Marketing & Digital Marketing | Handmade SEO

What’s the difference between content marketing and digital marketing? Is there one? And how does focusing on one or both of these strategies affect your company’s bottom line?

In this article, we will go over the main differences between content marketing and digital marketing to help you create the perfect marketing strategy for your unique business needs.

What is Digital Marketing?

The term “digital marketing” refers to a set of strategies and tactics aimed at reaching consumers through digital technologies and channels.

Therefore, digital marketing includes everything your business does to attract more customers online, from pay-per-click (PPC) advertising to building brand awareness with social media.

What is Content Marketing?

Content marketing refers to creating and sharing valuable content to attract and retain a clearly-defined target audience.

Content marketing does not explicitly promote your brand but is intended to spark interest in your products and services.

Many people refer to content marketing as a subset of digital marketing. Especially since digital marketers often use content to meet their marketing goals (e.g. by promoting their content on social media).

Both of these strategies do overlap to a certain extent, but they are far from identical.

The Difference Between Content Marketing & Digital Marketing

1. Goals

The main goal of any and all marketing strategies tactics is attracting new customers to your business.

However, digital marketing is best suited for getting customers to your website by creating appealing ads or engaging social media messages.

On the other hand, content marketing really shines when it comes to building trust with potential customers.

When customers look to your content to answer their questions or solve their problems, they will also be more inclined to trust your products and services.

You can and should use content to attract your target audience to your business.

However, the return on investment you will see in terms of customer trust and loyalty is what makes content marketing so appealing to small business owners.

2. Types of activities

Digital marketing involves a number of different strategies such as PPC ads, search engine optimization, Facebook retargeting, and social media messaging.

Content marketing can take many different forms as well.

For example, you can write blog posts, create promotional videos, post infographics… The options are endless!

Content marketing works well alongside many of digital marketing strategies, especially search engine optimization.

3. Platforms

It is important to remember that content marketing can exist outside of digital marketing, in the form of offline content.

On the other hand, digital marketing is limited to digital platforms such as email and social media.

How Handmade SEO Can Help

Wondering how to combine digital marketing and content marketing to create the best marketing approach for your business?

Here at Handmade SEO, we create and execute content marketing strategies that work across all of your digital marketing channels to maximize traffic, conversions, and, ultimately, profit.

Want to see how we can work together?

Check out our process here.

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