A digital marketing audit checklist is a must-have for taking stock of how your company’s marketing strategies are performing.
As an entrepreneur, it is far too easy to spend time working inside your business and forget to take a step back and analyze whether your digital marketing approach is working or not.
When you’re ready to analyze what’s working for your business (and what’s not), use this digital marketing audit checklist!
Your Complete Digital Marketing Audit Checklist
Part I: Marketing Audit Checklist
Let’s start with the big picture! This section is about assessing your overall marketing approach and figuring out if you are getting your money’s worth out of your marketing strategies.
1. Marketing Strategy
- Do you have a marketing strategy?
- Is your marketing strategy well-documented (or at least written down somewhere)?
- Is your marketing strategy working for you? Are you getting the results you expected?
- Do you keep track of your marketing results? Is there a process for analyzing your strategy’s successes and failures?
- Do you feel like you are getting enough value out of your marketing budget?
- Which marketing channel is generating the most leads? Which one has the largest return on investment (ROI)?
- Are you using a referral strategy or a loyalty program in place?
- Is there a content marketing strategy?
- Do you have an email marketing strategy? If not, do you at least have a method for collecting email addresses of your website visitors?
- Do you have an advertising strategy, such as a pay-per-click (PPC)?
2. Social Media Marketing
- Does your company have a social media presence? If yes, is the information on your social media channels relevant and up to date?
- If you have a social media presence, is your activity integrated with your overall marketing strategy? Are the updates you are sharing relevant and consistent with your brand image?
- Are you responding to inquiries and otherwise engaging with your social media followers?
- Are you getting leads from social media?
3. Internet Marketing
- Is your company’s information up-to-date elsewhere on the web, such as Google, Yelp, etc.?
- Are people finding your website on search engines?
- Is your website generating leads for you?
Part II: Website Audit Checklist
Your website is one of the most important aspects of your company’s marketing plan.
It’s the sales associate that’s always on call – so let’s make sure it’s as professional and helpful as it can be!
1. Website Design
- Is your company’s website design up-to-date and relevant? Does it represent your company as it is today?
- Is your company’s website design responsive? Does it work on different screens, including tablets and smartphones, as well as different browsers?
- Do you know where you want your website visitors to go after they click on your website? Does your website have clear call-to-action (CTAs)?
- Is Google Analytics installed on your website? Do you have a process for checking in with your website analytics to see what can be improved?
- Do you have a back-end content management system that allows you to update your website text and images easily?
- Is your website optimized for search engines? How highly do you rank for your chosen keywords?
2. Website Content
- Is the rest of your content up-to-date? Have you updated your product and service information recently?
- Do you have an active blog on your website? Do you make a point of regularly publishing relevant, high-quality blog posts and sharing them with your audience?
3. Company Information
- Is the contact information on your website up-to-date?
- Can your website visitors easily find information on your website (via clear navigation and a prominent search bar)?
- Do you have recent pictures of your physical office space/team members up on your website?
- Are there links to your social media pages listed on your website?
Part III: Content Audit Checklist
A website with poor content can actually do your business more harm than good by leaving a bad impression on your potential customers.
Use this part of the audit checklist to make sure your content is both relevant to your target audience and high-quality enough to impress them!
To impress your audience (and search engines), make sure your content:
1. Content Design
- Is scannable and easy-to-read
- Includes strong titles and H1 tags that use your target keywords
- Uses audience-appropriate language (without too much industry jargon)
- Is shareable (e.g., are social sharing buttons readily available?)
- Is better than the content currently found on Page 1 of search results
- Is free of spelling and grammar errors
- Links to reputable sources
- Has been fact-checked
3. Keyword Usage
- Is not overstuffed with the primary keyword
- Has related keywords in addition to the primary keyword
- Uses synonyms, abbreviations, and plural forms of your keywords to incorporate it naturally
- Uses keywords in URL, page titles, and image text
- Includes a variation of your target keyword in the first 1,000 words
How Handmade SEO Can Help
Stepping back to take stock of how your marketing strategies are performing is essential for optimizing and growing your business.
If you would like a little more help assessing the performance of your marketing strategies, check out our free Digital Marketing Assessment.
It will show you exactly what to do to take your marketing (and your business) to the next level!
Did we mention it’s completely free?