Content marketing is one of the most cost-effective ways for coaches to reach their target audience online.
By sharing tips, tricks, and helpful advice, you can quickly establish your expertise and build trust with your ideal clients.
Here are 5 powerful content marketing tips you can use to make content marketing work for you!
What is Content Marketing?
Content marketing refers to creating and sharing valuable content to attract and retain a clearly-defined target audience – your ideal clients.
You can create and share blog posts, eBooks, case studies… The possibilities are endless!
5 Must-Know Content Marketing Tips for Coaches
1. Define your ideal client.
If you want to create content that speaks to your ideal client, you need to have a good understanding of who they are.
While demographics like their age and gender are important, don’t forget about psychographic factors such as their personality, values, and interests.
The more narrow and specific you can get, the better your content marketing results will be!
2. Create a content strategy.
Having a content strategy in place will ensure you are never stumped about what to post.
To get started, ask yourself: what do your ideal clients struggle with the most? What tips and tricks do you have that would help them?
You can also do a little competitor research to get the ideas flowing. What are some of your competitor’s most popular blog posts? Are there any content gaps they may have overlooked?
You can use Google Sheets to plan out your content strategy or create a separate project in your favorite task management software, such as Asana or Trello.
3. Tell a good story.
Storytelling will help you connect with your audience on a personal level – which is essential for turning them into paying clients.
You can share your own stories (e.g. the story of why you became a coach in the first place) or pick a few client success stories which might inspire other people to work with you.
For example, Tony Robbins, one of the most famous coaches in the world, frequently tells the story of a stranger who brought his family food on Thanksgiving, transforming his life forever.
4. Survey your audience.
The best way to find out what types of content your audience wants to see?
You can use an app like Google Forms or Survey Monkey to create a simple survey to send to your audience.
Include questions about the biggest challenges they are facing and what would help them move forward.
5. Network with other influencers.
You can partner with other influencers and service providers to promote each other’s content.
For example, if you are a business coach, you can reach out to web designers, copywriters, and other service providers who work with your ideal client.
How Handmade SEO Can Help
Content marketing can be one of the best ways for coaches to attract new clients to their business.
Here at Handmade SEO, we create and execute content marketing strategies that help you connect with your ideal clients, build trust with them, and turn them into paying customers.
Want to see how we can work together?