A digital marketing strategy audit is a must-have for taking stock of how your company’s marketing strategies are performing.
As an entrepreneur, have you ever taken a step back and analyze whether your digital marketing approaches are working properly or not?
If you are still hesitating of moving forward, let this article solidify your willingness to.
What is a Digital Marketing Strategy Audit?
The process of examining your complete online marketing efforts is called a digital marketing strategy audit. There are 2 primary goals of conducting this practice:
1 – Identify the critical issues that need fixing on your website if you still want to grow your business digitally.
2 – Figure out which of your promotional strategies are working, and which are just wasting your budget. Therefore, you can decide where and how you want to focus your marketing efforts.
What Should Be Included in the Audit?
There are tons of digital aspects SEO experts advise business owners to examine when it comes to generating this audit. And even if you agree to check them all, you’ll end up with headaches about which issues are vital to prioritize taking action.
Understanding that thoroughly, we’ll only mention the very least aspects you should consider while conducting your digital marketing audit, either through outsourcing or DIY.
SEO audit
Promoting your business online, you definitely need content. For your content to be seen by the target audience, you need to enhance SEO into your content, no matter which marketing channel you are approaching.
That is to say, having an SEO audit is inevitable if you want to increase your website’s ranking on Google, gain relevant visitors to your site and get your posts to potential customers.
Content audit
No one can make sure that all of their published posts are performing well and bring positive results to their business consistently over time. This is when you need a content audit after seeing some momentums gained by blog posts, videos, eBooks, infographics, etc.
Do you wonder which articles are growing, dropping, or stabilizing in getting traffic to your website? Do you want to identify how you are doing in terms of online presence? A content audit can clarify all of those concerns. What’s more? It has clues for you to come up with ideas and opportunities of where to put your investment in the next chapter of doing digital marketing.
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