Using Google Analytics for tracking visits to a website is critical in digital marketing. Lacking this element, no marketing experts can examine your site and give you the ultimate next steps to take in supporting lead and sales generation.
Are you having issues setting up Google Analytics tracking?
No worry, this article will explain why Google Analytics might not be tracking your visits accurately, and how to fix it.
Don’t be nervous, you can learn how to fix this issue in about 5 minutes. In addition, you can also use our resources and checklist to improve your SEO marketing skills.
Why Google Analytics is Not Tracking Visits of Your Site
Here are 5 common issues on why you are not getting Google Analytics tracking data accurately:
- Not setup Google Analytics tracking code on your website properly
- Not add the tracking code to every page of your site
- Not track the correct property and view (using Google Analytics to track multiple websites or have already set up several views on one property)
- Add some filters into one view and they are unintentionally cutting off tracking
- Have duplicate tracking codes running on your site
How to Fix It
Improving your SEO marketing skills is one of the most cost-effective ways to grow your business in the long run. Now, let’s get into fixing the issue that you came here for.
1 – Setup Google Analytics
Here is a short tutorial our CEO – Jay Sen – made to show you how to set up a new Google Account. You can do this in about 5 minutes.
2 – Verify your website on Google Analytics
There is a plugin you can use to check this – Google Tag Assistant. It shows you whether your Google Analytics tracking code is firing correctly on your website or not. You can also check if it is tracking the accurate property setup.
Otherwise, you can do this manually following the guidance in this video. It is actually quite easy.
3 – Checking that your visits are being tracked
Test it out by checking your Real-time report. In the Reports section on the left-handed bar, select “Realtime”. If Google Analytics is tracking correctly, the Overview tab should give you an idea of how many people are on your site at that very moment.
Test it out yourself by opening your site in another tab and refresh the Overview. If your Google Analytics code is working, you should be able to see your page view sitting on your site in a real-time report. You can even view the URL of the page you are browsing in the Top Active Pages report.
4 – If you would like some help, please make an appointment with our team here.
Note: we will ask you to fill out a form and pay a small fee.
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