One of the reasons SEO is so effective in the long term is its brand awareness.
When you land that top spot in search results, the way people see your brand changes, and your brand awareness increases.
What is the impact of SEO on brand awareness? Let’s dive in and learn if you can apply the next SEO branding strategy for your business.
Why Use SEO for Brand Awareness?
Integrate with other channels
Having SEO content on your website increases the branding opportunity you can boost on other marketing channels: social media, email, paid ads.
When it comes to brand building, you need to show that you are credible and authoritative in your expertise. Publishing relevant posts on marketing channels and have the integrations between them, search engines will see that while indexing your posts (e.g: web content and Facebook post).
Engage your audience
People just love reading content in the field they are interested in. What’s more charming than giving them the type of content they love?
In your SEO content, give them relevant keywords, discuss negotiating ideas, raise hooking questions, you would be surprised by the engagement it can bring back.
The Ultimate SEO Branding Strategy for Your Company
Internal link building
The foundation of your brand boosting is to have an optimal internal linking structure. The more organized your articles connect with each other, the higher the chance search engines crawl, index, and rank them.
This is when you need to have a map of topic clusters you are going to provide content for. If you are an expert in your industry, you should have a lot of topics to engage your audience. Organize those into topic clusters and it will ease the progress of building internal links between articles in both different and same clusters.
Relevant keyword optimization
An SEO article will not be qualified if you don’t optimize relevant keywords into it. At least, you should have 1 focus keyword for each blog post. SEO writers/marketers would be able to detect and build even sub-keywords within an article, but this is advanced.
What is it to optimize the keyword? That is to make sure you meet the keyword density required in different aspects of an article, including:
- First paragraph
- Article content
- SEO metadata
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