SEO Importance for Business
SEO is important to any types and sizes of business – eCommerce, small, mid to large enterprises locally or nationally. Without it, you could waste thousands of dollars on paid advertising without generating any meaningful, long-term results for your business. Wondering why? Let us show you in this article. SEO Importance for a Business 1. …
SEO Branding Strategy
One of the reasons SEO is so effective in the long term is its brand awareness. When you land that top spot in search results, the way people see your brand changes, and your brand awareness increases. What is the impact of SEO on brand awareness? Let’s dive in and learn if you can apply …
Google Analytics is Not Tracking Visits
Using Google Analytics for tracking visits to a website is critical in digital marketing. Lacking this element, no marketing experts can examine your site and give you the ultimate next steps to take in supporting lead and sales generation. Are you having issues setting up Google Analytics tracking? No worry, this article will explain why …
Digital Marketing Strategy Audit
A digital marketing strategy audit is a must-have for taking stock of how your company’s marketing strategies are performing. As an entrepreneur, have you ever taken a step back and analyze whether your digital marketing approaches are working properly or not? If you are still hesitating of moving forward, let this article solidify your willingness …
Defining a Target Audience
Having a clear definition of how your target audience likes is essential for creating a marketing plan that leads to real growth in revenue. However, small business owners or start-ups often choose to “target” anyone who is interested in their products or services. They don’t see why they should go after a specific group of …
How to Evaluate Marketing Performance: 7 Ways to Start
If you want to evaluate your marketing performance, but don’t know where to start, this article is for you. Knowing your marketing return on investment (ROI) can help you eliminate unnecessary spending and make the most out of your marketing budget. In this article, we will share 7 ways you can evaluate the performance of …
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5 Tips to Set a Google Adwords Budget for a Small Business
Setting an appropriate Google AdWords budget for a small business can seem daunting, especially if you are just starting out and don’t have a lot of spare cash to play with. When you don’t have the budget of a large enterprise, every dollar you spend on advertising matters. Here’s how you can set a realistic …
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Interview with Coaches: Dana Baker
Dana Baker-Williams is a teen and parent coach as well as a parent “expert” writer for magazines and websites in the US with an outstanding background in psychology. She has plenty of qualifications, including: – Parent Coach– Speaker at G3 Mother/Daughter Conference – CTI Co-Active Coaching – Certified Domestic Violence Advocate – Certified Teen Suicide …
The Difference Between Traditional & Digital Marketing
Is there a difference between traditional and digital marketing? And which one is better? Figuring out whether to spend your marketing budget on print ads, content marketing, or social media outreach is no easy task. In this article, we explore 3 main differences between traditional and digital marketing to help you decide which type of marketing …
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Why Does My Google Ranking Keep Changing & How to Fix It?
Why does my Google ranking keep changing? If you have ever stared at your Google Analytics account in desperation after yet-another keyword fluctuation, this article is for you. We will discuss 12 reasons why your Google ranking keeps changing, as well as offer solutions to keep your hard-earned rankings as stable as possible. Why Does My …
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