Writing about the right topics for your industry is critical. Content marketing is powerful, but only when executed properly. We used a holistic content strategy to develop authority around our client’s product. By taking a

Product: Online course

Goal: Build community via email subscriptions

Result: Organic sales funnel that continues to get stronger


  • +192% – Average monthly growth of sessions since start of project
  • 6 to 1,415 – Growth in sessions from month 1 to month 6 for our target product – EMFs Theme
  • +162% – Average monthly growth of conversions since start of project


  • New site – Working with a new website that has low SEO equity
  • New product – Client had no content around this topic at the beginning of this strategy
  • Limited budget – these results are based solely on publishing content. It does not include the recommended content promotion and backlink building.


We outlined a roadmap to authority within this niche by:

  • Vetting all competitors
  • Defining our customer’s buyer journey
  • Conducting extensive keyword research
  • Create a prioritized content schedule
  • Publish high quality blog posts twice a week



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