Content Driven SEO Results in 104% MoM Growth

Overview

Writing about the right topics for your industry is critical. Content marketing is powerful, but only when executed properly. We used a holistic content strategy to develop authority around our client’s product. By taking a

Product: Online course

Goal: Build community via email subscriptions

Result: Organic sales funnel that continues to get stronger

Highlights

• +192% – Average monthly growth of sessions since start of project
• 6 to 1,415 – Growth in sessions from month 1 to month 6 for our target product – EMFs Theme
• +162% – Average monthly growth of conversions since start of project

Challenges

• New site – Working with a new website that has low SEO equity
• New product – Client had no content around this topic at the beginning of this strategy
• Limited budget – these results are based solely on publishing content. It does not include the recommended content promotion and backlink building.

Method

We outlined a roadmap to authority within this niche by:

• Vetting all competitors
• Defining our customer’s buyer journey
• Conducting extensive keyword research
• Create a prioritized content schedule
• Publish high quality blog posts twice a week