Overview
Writing about the right topics for your industry is critical. Content marketing is powerful, but only when executed properly. We used a holistic content strategy to develop authority around our client’s product. By taking a
Product: Online course
Goal: Build community via email subscriptions
Result: Organic sales funnel that continues to get stronger
Highlights
- +192% – Average monthly growth of sessions since start of project
- 6 to 1,415 – Growth in sessions from month 1 to month 6 for our target product – EMFs Theme
- +162% – Average monthly growth of conversions since start of project
Challenges
- New site – Working with a new website that has low SEO equity
- New product – Client had no content around this topic at the beginning of this strategy
- Limited budget – these results are based solely on publishing content. It does not include the recommended content promotion and backlink building.
Method
We outlined a roadmap to authority within this niche by:
- Vetting all competitors
- Defining our customer’s buyer journey
- Conducting extensive keyword research
- Create a prioritized content schedule
- Publish high quality blog posts twice a week
